Wet wipes or wet towels are convenient hygiene products widely used by both adults and children in households, restaurants, hotels, and many other settings. As a result, wet wipes packaging has also received increasing attention because it must provide suitable protection and ensure that the wipes inside are packaged properly.
After production, wet wipes still go through transportation, distribution, and shelf display before reaching consumers. Therefore, wet wipes packaging not only serves to contain and preserve the product but also helps attract customers and influence purchasing decisions. In this article, we will explore why wet wipes packaging should be printed and the common printing methods used for this type of packaging.
Wet wipes packaging designed for baby products
Why Is Printing Wet Wipes Packaging Important?
Wet wipes have become a familiar product in everyday life. They can be found in many places, from family dining tables to upscale restaurants. Wet wipes or wet towels are commonly used for cleaning and personal hygiene and may also provide a pleasant user experience through mild fragrances.
Wet wipes are not only used for cleaning hands, faces, or mouths, but their packaging can also serve as a branding and promotional tool. Printing a brand name on wet wipes packaging can help strengthen the connection between businesses, restaurants, food service operators, and their customers while improving brand recognition. For this reason, printed wet towel packaging can be important for businesses in the hospitality and food service sectors.
Printing customized wet wipes packaging can also support brand communication without requiring a separate advertising medium. However, the printed design should be carefully developed to attract attention and express the brand's identity. In particular, the brand name should be clear, prominent, and easy to read.
In addition, wet wipes may be affected if the container or packaging does not remain properly sealed. Repeated opening and closing can expose the product to the surrounding environment. Therefore, investing in suitable wet wipes packaging is an important part of product protection and packaging quality.
Functions of wet wipes packaging
Common Printing Methods for Wet Wipes Packaging
Screen Printing, Also Known as Manual Printing
Screen printing is a printing technique in which ink passes through a mesh onto the selected material, while certain areas of the mesh are blocked to form the required image or pattern. For wet wipes packaging, this printing method has several characteristics to consider:
– It can print one color on pre-colored packaging and is generally used on one side of the wet towel package.
– The sharpness of printed text is approximately 95–96%.
– The printing plate cost is relatively low.
– Businesses can use this method for relatively small quantities of wet towel packaging.
Flexographic Printing for Wet Wipes Packaging
– It can be used on pre-made packaging materials.
– It can print two adjacent and parallel colors that may be more difficult to achieve with simpler printing methods.
– It can print on both the front and back of the packaging.
– The sharpness of the printed image is approximately 96–97%, with relatively stable ink colors.
Gravure Printing for Wet Wipes Packaging
– This is considered the most advanced of the three printing methods listed above.
– It can reproduce multiple colors on wet towel packaging.
– Packaging colors can be selected according to design requirements.
– Printed text can achieve a stated sharpness level of 100%.
– It can print on both the front and back of wet wipes packaging.
>>> Learn more about: Gravure Printing Technology
Why Choose BMP Group?
Advanced Printing Technologies
– With printing technologies such as gravure printing and careful product inspection before delivery, BMP Group is committed to providing high-quality wet wipes packaging to customers.
– We have also invested in modern production lines, including electronic register gravure printing machines, coating machines, solvent-based and solvent-free dry lamination machines, inspection machines, pouch-making machines, slitting machines, and 3-layer and 5-layer blown film machines.
– BMP Group continuously works to maintain competitive pricing while ensuring product quality.
Modern production equipment at BMP Group
Increasing Production Capacity with Two New Factories
BMP Group has established two new factories in Tan Phu Trung Industrial Park, Cu Chi District, and VSIP II Industrial Park, Binh Duong Province. The combined production capacity of these two factories reaches 2,100 tons per month, helping meet demand from both domestic and export markets.
BMP Group's packaging factories help meet the growing demand of the market
Professional Team
– Our professional, dedicated, and attentive team works to ensure that customer orders are delivered on schedule.
– Our employees are trained in packaging production techniques and professional practices to meet customer requirements and deliver distinctive packaging products.
Achievements
With more than 15 years of operation, BMP Group has achieved several notable milestones:
- 2011: Received ISO 9001:2008 certification
- 2014: Received HACCP and GMP certification and food safety certification
- 2017: Received ISO 9001:2015 certification
- 2020: Received BRC Issue 6 certification
With modern machinery, equipment, and professional wet wipes packaging production technologies, BMP Group strives to meet customer requirements and deliver suitable packaging solutions. For further information, please contact our hotline at (028)66. 756. 588 for consultation today.
